This study is republished from IPL.EDU.VN.
Because the link to the original is now broken, I’m pasting it here to immortalize it, only because I believe there is some power in this kind of youth research findings.
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The profile of young Vietnamese people is shown, based on a survey of their ideas and motivations
A survey of 1,500 young people in six key cities, including Hanoi and HCM City, allows a sketch of Vietnamese young people. Chris Morley, managing director of ACNielsen Vietnam, says the company focused on this population segment because, with 60% of its population under the age of 30, Vietnam is becoming one of the markets with the youngest population in the world. “Fast changes occurring in Vietnam have an impact on the young people’s lifestyles, attitudes and purchasing decisions,” he says.
