Category Blog

23 Feb

YOUTH: Media, Influence, and Winning Them Over (Full script + slides of MMC2009 presentation)

DSC_0258To the organizers and guests of the Malaysian Media Conference 2009, you rock.

We live in exciting times and I’m honored to have been given the chance share some insights about the youth market. I hope this transcript of the presentation is useful to you in sharing your ideas as well.

To those who didn’t attend the presentation, the 6th Malaysian Media Conference (MMC) is an annual alumni of about 250 media pundits, industry specialists and key media decision-makers in the fields of media, marketing, branding and advertising across Malaysia. Amongst the speakers featured are thought leaders in their space from Malaysia, Singapore, India, Australia and Japan. http://www.adoimagazine.com/mmc2009/

I was very humbled by the opportunity to speak there about the one thing I am most passionate about.

Here are the transcript and slides:

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06 Sep

Vital videos to watch if you want to reconnect with your consumer!

Many of you already seen this, but for those who haven’t, now you are saved.

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31 Aug

What the new generation of young Malaysian marketers really need

I have an issue with young Malaysians. Considering I contribute monthly articles to Marketing magazine about Malaysian youth marketing, I probably have many ‘issues’ with young Malaysians.

But this is a different sort of issue. The kind of issue you would care about if your business relies on marketing to young Malaysians each and every day. Recently, we’ve expanded our operations in a big way, hiring people in the process. The thought arises: How do I hire and train young Malaysians to be top performers at work? How do I turn youths into youth marketing experts?

We’re looking at the next-generation of marketers here. Is it just me, or is there something they need now more than ever?

THE SEARCH FOR TOP MARKETING TALENT

It’s 7pm, and I am in the ‘boom-room’ sofa with my eyes closed, soaking in the sounds of the rain I love so much. I am waiting for shortlisted candidate number 57 to come in. All this is happening after 2 weeks of interviewing and countless CVs.

I hear a knock on the door.

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26 Aug

Vietnamese Youth: Big Head vs. Saigon Cool

This study is republished from IPL.EDU.VN.

Because the link to the original is now broken, I’m  pasting it here to immortalize it, only because I believe there is some power in this kind of youth research findings.

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The profile of young Vietnamese people is shown, based on a survey of their ideas and motivations

A survey of 1,500 young people in six key cities, including Hanoi and HCM City, allows a sketch of Vietnamese young people. Chris Morley, managing director of ACNielsen Vietnam, says the company focused on this population segment because, with 60% of its population under the age of 30, Vietnam is becoming one of the markets with the youngest population in the world. “Fast changes occurring in Vietnam have an impact on the young people’s lifestyles, attitudes and purchasing decisions,” he says.

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19 Aug

LEAKED: Spontaneous email to my clients

Dear clients/ friends/ friendly client hybrid mutants….

I’m writing to you spontaneously on a personal, non-work related matter…..

Tonight (THUR) , two very talented local artists (like serious ones who actually make money) and myself, KHAILEE NG the youth-marketer-who-is-not-an-artist-but-cleverly-disguised-as-a-serious-artist will be given truckloads of second-hand makeup, paint, two semi-naked bodies, a bunch of canvasses, and a local arts curator as the DJ playing tunes “you have never heard before”.

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This is part of a Creative United Movement event where people in the creative industries get wasted and hang out in a non-work setting.

Yes.

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18 Aug

Khailee Ng with 120 marketers in the Kalumpang Jungle

khailee2 khailee1

My unexpected tai-chi presentation really woke up the crowd.

I was invited by the Group marketing department of TM to do

  • A marketing training about connecting with the youth segment
  • The true story of why my team of young punks left the normal life to grow Youth Asia together

I shared bits of our story no one has ever heard, and had a lot of fun just having an honest conversation with them. I admit, dancing, singing, and my now famous grandmother was involved.

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15 Aug

Paul Corrigan, CEO of Group M talks about the tricky bits with the youth segment

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02 Aug

Comedian goes mental about youth marketing

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22 Jul

Best Damn Youth Marketing Advice Stolen From the 90’s

If you want my future forget my past,
If you wanna get with me better make it fast,
Now don’t go wasting my precious time,
Get your act together we could be just fine

I’ll tell you what I want, what I really really want,
So tell me what you want, what you really really want,
I wanna, I wanna, I wanna, I wanna, I wanna really
really really wanna zigazig ha.

If you wanna be my lover, you gotta get with my friends,
Make it last forever friendship never ends,
If you wanna be my lover, you have got to give,
Taking is too easy, but that’s the way it is.

What do you think about that now you know how I feel,
Say you can handle my love are you for real,
I won’t be hasty, I’ll give you a try
If you really bug me then I’ll say goodbye.

Yo I’ll tell you what I want, what I really really want,
So tell me what you want, what you really really want,
I wanna, I wanna, I wanna, I wanna, I wanna really
really really wanna zigazig ha.

So here’s a story from A to Z, you wanna get with me
you gotta listen carefully,
We got Em in the place who likes it in your face,
we got G like MC who likes it on an
Easy V doesn’t come for free, she’s a real lady,
and as for me..ah you’ll see,
Slam your body down and wind it all around
Slam your body down and wind it all around.

If you wanna be my lover, you gotta get with my friends,
Make it last forever friendship never ends,
If you wanna be my lover, you have got to give,
Taking is too easy, but that’s the way it is.

If you wanna be my lover, you gotta, you gotta, you
gotta,
you gotta, you gotta, slam, slam, slam, slam
Slam your body down and wind it all around.
Slam your body down and wind it all around.
Slam your body down and wind it all around.
Slam your body down zigazig ah
If you wanna be my lover.

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20 Jul

Southeast Asia Youth Population & Internet Penetration

There’s 182,095,774 youths between the ages of 15 and 34 in these 6 countries. Add the other Southeast Asia countries and we’ve got 203 million of them. I’ll post some stats on that in another article.

seastats

Source: U.S. Census Bureau, Population Division http://www.census.gov/ipc/www/idb/region.php

Source: Internet World Stats: Usage & Population http://www.internetworldstats.com/stats.htm

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